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oDoc enlisted our services to revamp their website and wanted an increase in organic traffic as a way to boost their overall leads to site. They have two main competitors with an already established base on Google Search and dominating the top 3 rankings for the relevant keywords. The challenge was to break into the top 3 while increasing impressions for other relevant keywords related around the healthcare sector. Our objective was to increase oDoc’s presence in Google Search for all healthcare related searches which we identified as the following based on user intent:
Content Strategy
oDoc enlisted our services to revamp their website and wanted an increase in organic traffic as a way to boost their overall leads to site. They have two main competitors with an already established base on Google Search and dominating the top 3 rankings for the relevant keywords. The challenge was to break into the top 3 while increasing impressions for other relevant keywords related around the healthcare sector. Our objective was to increase oDoc’s presence in Google Search for all healthcare related searches which we identified as the following based on user intent:
Mobile Optimised
Google predominantly uses the mobile version of the content for indexing and ranking. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent. We had ensure that all of oDoc’s pages are optimised for mobile without any issues.
Exponential increase in leads online,
as well as offline.
The above strategies helped us enable oDoc as one of the premier choices for users to not only Channel doctors online but consult doctors over video as well. Within first 3 months, clicks increased by 46% and impressions by more than 10%.
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